Sturgis Superstore

Shop by Category

Sturgis Brick Project

Mark your visit and become a part of the legend of Sturgis, the City of Riders by purchasing a commemorative brick.
Sturgis Camaro Rally

An All Generation Camaro Event you won't want to miss! The 2021 Sturgis Camaro Rally will be June 24 - 27, 2021. Registrations open January 15, 2021.
Sturgis Events

The City of Sturgis hosts numerous events each year. If you are in town, check out what is happening in town this week!
Sturgis Merchandise

Check out merchandise at other local Sturgis businesses
Sturgis Motorcycle Rally

Live the full City of Sturgis Motorcycle Rally Experience. Shop rides, events, merchandise, and more.

Our Sponsors