Sturgis Superstore

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Official Merchandise

Shop the Official Sturgis Merchandise for apparel and gifts. Check back often!
10% off storewide through December!

Use the coupon code: 2023Holiday at checkout
Sturgis Brick Project

Leave a lasting legacy by purchasing a brick to be placed in Legendary Downtown Sturgis. Place your 2024 brick order today. Be a part of Sturgis!
Sturgis Events

The City of Sturgis hosts numerous events each year. If you are in town, check out what is happening in town this week!
Sturgis Motorcycle Events

Get the full City of Sturgis Motorcycle Rally event experience through our various rides, experiences, and other event packages. Start making plans now to join us in 2024! Chief's Ride - Wednesday, July 31st Mayor's Ride - Saturday, August 3rd Mayor's Pub Crawl - Saturday, August 3rd Legendary 5K Running Race - Monday, August 5th Ride with a Local - August 4th, 5th and 8th Pearl's Girls Ride - Wednesday, August 7th. All registrations will open soon! All rides (except the Mayor's Ride) leave from the tennis courts (Williams and 6th Street) just west of the back parking lot of the Sturgis Community Center. The Mayor's Ride leaves from the back parking lot of the Community Center at 1401 Lazelle St Register by clicking the events listed below. Click here to read the waiver and release of liability for all rides.