Sturgis Superstore

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Official Merchandise

Shop the Official Sturgis Merchandise here. You can get rides, apparal, events, and so much more.
Sturgis Brick Project

Leave a lasting legacy by purchasing a brick to be placed in Legendary Downtown Sturgis. Place your 2023 brick order today. Be a part of Sturgis!
Sturgis Events

The City of Sturgis hosts numerous events each year. If you are in town, check out what is happening in town this week!
Sturgis Motorcycle Events

Get the full City of Sturgis Motorcycle Rally event experience through our various rides, experiences, and other event packages. Chief's Ride - August 3rd Mayor's Ride - Saturday, August 6th Mayor's Pub Crawl - Saturday, August 6th Mayor's Cup Golf Tournament - Sunday, August 7th Legendary 5K Running Race - Sunday, August 7th Mayor's Poker Tournament - Monday, August 8th Ride with a Local - August 7th, 9th or 12th All rides (except the Mayor's Ride) leave from the tennis courts (Williams and 6th Street) just west of the back parking lot of the Sturgis Community Center. The Mayor's Ride leaves from the back parking lot of the Community Center at 1401 Lazelle. Click here to read the waiver and release of liability for all rides.