Sturgis Superstore

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Official Merchandise

Shop the Official Sturgis Merchandise for apparel and gifts. Check back often!
Sturgis Brick Project

Leave a lasting legacy by purchasing a brick to be placed in Legendary Downtown Sturgis. Place your 2023 brick order today. Be a part of Sturgis!
Sturgis Events

The City of Sturgis hosts numerous events each year. If you are in town, check out what is happening in town this week!
Sturgis Motorcycle Events

Get the full City of Sturgis Motorcycle Rally event experience through our various rides, experiences, and other event packages. TENTATIVE 2023 SCHEDULE: Chief's Ride - August 2nd Mayor's Ride - Saturday, August 5th Mayor's Pub Crawl - Saturday, August 5th Legendary 5K Running Race - Sunday, August 6th Mayor's Poker Tournament - Monday, August 7th Ride with a Local - August 6th, 8th or 11th All rides (except the Mayor's Ride) leave from the tennis courts (Williams and 6th Street) just west of the back parking lot of the Sturgis Community Center. The Mayor's Ride leaves from the back parking lot of the Community Center at 1401 Lazelle. Click here to read the waiver and release of liability for all rides.