Sturgis Superstore

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Official Merchandise

Shop the Official Sturgis Merchandise for apparel and gifts. Check back often!
Sturgis Brick Project

Leave a lasting legacy by purchasing a brick to be placed in Legendary Downtown Sturgis. Place your 2024 brick order today. Be a part of Sturgis!
Sturgis Events

The City of Sturgis hosts numerous events each year. If you are in town, check out what is happening in town this week!
Sturgis Motorcycle Events

Get the full City of Sturgis Motorcycle Rally event experience through our various rides, experiences, and other event packages. Make plans now to join us in 2023! Chief's Ride - August 2nd Mayor's Ride - Saturday, August 5th Mayor's Pub Crawl - Saturday, August 5th Legendary 5K Running Race - Monday, August 7th (registration will open soon) Mayor's Poker Tournament - Monday, August 7th (registration will open soon) Ride with a Local - August 6th, 7th, 10th, 11th, and 12th. Pearl's Girls Ride - Wednesday, August 9th. (registration will open soon) All rides (except the Mayor's Ride) leave from the tennis courts (Williams and 6th Street) just west of the back parking lot of the Sturgis Community Center. The Mayor's Ride leaves from the back parking lot of the Community Center at 1401 Lazelle. Register by clicking the events listed below. Click here to read the waiver and release of liability for all rides.