Sturgis Superstore

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City of Sturgis Motorcycle Rally

August 1 - 10, 2025

Music on Main & Bike Race Series

Wednesday nights, June & July

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Official Merchandise

Shop the Official Sturgis Merchandise for apparel and gifts. Check back often!
Sturgis Brick Project

Registrations for 2025 placement are now CLOSED. The Brick Project will no longer be accepting orders.
Sturgis Events

The City of Sturgis hosts numerous events each year. If you are in town, check out what is happening in town this week!
Sturgis Motorcycle Events

Get the full City of Sturgis Motorcycle Rally event experience through our various rides, experiences, and other event packages. Make plans now to join us in 2025! Chief's Ride - Wednesday, July 30, 2025 Opening Ceremony - Friday, August 1, 2025 Mayor's Ride - Saturday, August 2, 2025 Harley-Davidson Bike Show - Monday, August 4, 2025 Mayor's Poker Tournament - Monday, August 4, 2025 Military Appreciation Day - Tuesday, August 5, 2025 Check back for updates! The Chief's Ride will leave from the tennis courts (Williams and 6th Street) just west of the back parking lot of the Sturgis Community Center. The Mayor's Ride leaves from the back parking lot of the Community Center at 1401 Lazelle. Register by clicking the events listed below. Click here to read the waiver and release of liability for all rides.