Sturgis Superstore
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Official Merchandise
Shop the Official Sturgis Merchandise for apparel and gifts. Check back often! -
Sturgis Brick Project
Registrations for 2025 placement are now OPEN. Place your orders now for placement before the 2025 Sturgis Motorcycle Rally. Leave a lasting legacy by purchasing a brick to be placed in Legendary Downtown Sturgis. Be a part of Sturgis! -
Sturgis Events
The City of Sturgis hosts numerous events each year. If you are in town, check out what is happening in town this week! -
Sturgis Motorcycle Events
Get the full City of Sturgis Motorcycle Rally event experience through our various rides, experiences, and other event packages. Make plans now to join us in 2025! Check back for updated schedules! All rides (except the Mayor's Ride) leave from the tennis courts (Williams and 6th Street) just west of the back parking lot of the Sturgis Community Center. The Mayor's Ride leaves from the back parking lot of the Community Center at 1401 Lazelle. Register by clicking the events listed below. Click here to read the waiver and release of liability for all rides.
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