Sturgis Superstore

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Sturgis Brick Project

Mark your visit and become a part of the legend of Sturgis, the City of Riders by purchasing a commemorative brick.
Sturgis Camaro Rally

Join us in 2021 for the 10th Annual Sturgis Camaro Rally June 24th – June 27th. Your basic registration includes a car number (New numbers will be issued), Thursday Night Welcome Bash, Concert & Pub Crawl, Friday Breakfast, Friday Fun Run with lunch, Saturday Show & Shine (non-judged), Saturday Parade to Whitewood, Saturday Burnouts, T-shirt and 10th Anniversary Commemorative Challenge Coin. You can add any of the following events to your package: Poker Hands – $10 (per hand) – A different drive each day. With a group or on your own! Thursday – Friday Friday – Autocross $40 Saturday – Judged Show & Shine $20 – (determine your classification: Click here ) – Dinner & Awards $35 (per person) Sunday – Fun Run $20 (per person) Additional car $20 Click here to read the waiver and release of liability.
Sturgis Events

The City of Sturgis hosts numerous events each year. If you are in town, check out what is happening in town this week!
Sturgis Merchandise

Check out merchandise at other local Sturgis businesses
Sturgis Motorcycle Rally

Let us take the hassle out of planning your trip to Sturgis. The VIP Packages include everything you need to make your visit to the 81st City of Sturgis Motorcycle Rally one that you will never forget.