Who is the Director? The Director is Jerry Cole, Director of the Sturgis Motorcycle Rally. Post navigationPrevious post: Can I show up during check-in and get on any of the City rides?Next post: I registered for the Camaro Rally and will be attending the events alone. Can I purchase an extra dinner ticket and take a guest? Comment on this FAQ Cancel replyYour email address will not be published. Required fields are marked *Comment Name * Email * Website Save my name, email, and website in this browser for the next time I comment.